NOOM WITH A VIEWPOINT

APP PROMISES IT’S THE ‘LAST WEIGHT LOSS PROGRAM YOU’LL EVER NEED’, BUT IS IT JUST SMART MARKETING? DIETITIAN MELISSA MEIER BREAKS DOWN THE SCIENCE BEHIND THE NOOM APPROACH.

Melissa Meier is an Accredited Practising Dietitian. You can connect with her at honestnutrition.com.au or on Instagram @honest_nutrition
WEEKEND

Another day, another diet … this time, we’re talking Noom. It’s not a diet in the usual sense of the word, but rather a trendy smartphone app. With the tag line “The last weight loss program you’ll ever need” and an Instagram bio claiming they’ve...

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